Mitsubishi Regional Jet - Discover Choice

The Challenge

For the global launch of the Mitsubishi Regional Jet (MRJ) at the prestigious Farnborough International Airshow, Mitsubishi needed a premium suite of video assets to position the aircraft as a game-changer in regional aviation. Their agency, Edelman, enlisted post-production leadership for a multi-film campaign that would play across pavilion screens, client meetings, and international broadcasts. The stakes were high: fast turnaround, flawless execution, and unified storytelling on one of the industry’s most visible global stages.

The Solution

Post-production was managed from start to finish, delivering a portfolio of standout content:

• Hero films for each MRJ model

• A cinematic short profiling the pilot experience

• A series of installation videos tailored for the Mitsubishi pavilion experience

Collaborating closely with Edelman and Mitsubishi’s global team, the editorial, sound, color, motion graphics, and final delivery were overseen to ensure cohesion. The result was a visually rich campaign that showcased the MRJ’s fuel efficiency, clean-sheet design, and operational flexibility—helping Mitsubishi tell a unified, forward-looking aviation story at one of the world’s most influential airshows.

Skills & Execution:

• Lead post-production across all films

• Editorial, color, sound, and motion graphics integration

• Client collaboration with Edelman and Mitsubishi

• Pavilion-ready and broadcast-standard deliverables for global debut