The Challenge

Biotech and healthcare startups face a unique investor challenge: how do you make complex medical conditions emotionally resonant without losing scientific credibility? Patient stories are critical for funding decisions, but regulatory compliance and medical accuracy create significant constraints.

ShareCare needed immersive content that could demonstrate real patient impact for two conditions—plaque psoriasis and type 2 diabetes—while navigating the strict legal and medical requirements that govern healthcare communications.

The Solution

We developed patient narrative experiences that brought investors face-to-face with the human impact of these conditions. Using 360° immersive technology, we created visceral, first-person perspectives that no traditional presentation could match.

The approach required building from the ground up: medical-grade scripting, patient casting, regulatory-compliant production, and specialized post-production pipelines. Each piece was designed to give stakeholders—investors, clinical teams, and executives—a deeper understanding of patient needs and market opportunities.Skills & Execution:

Strategic healthcare storytelling

• Medical compliance and regulatory-aware production

• Direction and narrative development

• Immersive content creation for high-stakes presentations

• Cross-functional collaboration with clinical, legal, and brand teams